by Martin Yate
21. July 2009 09:37
| Your resume doesn't work because it is probably too general, too unfocused because you have omitted the critical steps of understanding exactly what the customer is buying and customizing what you have to offer to their expressed needs.
Your resume goes into resume databases that can have over 30 million other resumes against which yours has to compete. A resume that's simply a recitation of all you have done in your career is too unfocused to work well in this environment.
Here's how a resume database search works for the recruiter: like a Google search, he recruiter puts in keywords from a specific Job Description and up pop the resumes that match based on the frequency of the relevant keywords they have used.
So what can you do to create a resume that competes in this fierce environment? You can develop an understanding of what employers want when they hire someone like you, how they prioritize those needs and how they describe them.
Focus on the single target job title that captures what you can do best and analyze how employers think about and describe that job. Collect ½ a dozen Job Postings for your target job and deconstruct them, creating a composite job description for your target job: Prioritize the common requirements and the ALL the specific words and phrases used to describe them. From this composite you can say, "this is how employers think about and describe the job I want."........Read More
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Martin Yate CPC
NY Times Business Bestseller
10 books in 25 languages
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