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It looked promising for Chicago—we had tremendous clout with President Obama, Michelle Obama, and Oprah campaigning for Chicago to get the Olympics in 2016. Michelle Obama spoke impassionedly about growing up in Chicago, and President Obama said powerful statements like “One of the legacies I want to see coming out of the Chicago 2016 hosting of the Games is a reminder that America at its best is open to the world." Chicago also showed videos of the beauty of its lakefront location and mesmerizing Millennium Park to the Olympic committee. So what went wrong? What can job seekers learn from Chicago’s failed “Olympic interview”?

Don’t go for the personal plea in the interview; describe the technical reasons why you would be a good fit for the organization.

There were so many powerful, personal sentiments behind the Obamas plea for the Olympics. Statements including “with hard work and discipline and dedication, [Chicago] can make it if we try” and “That's not just the American dream, that is the Olympic spirit. That's why we see so much of ourselves in these Games. And that's why we want them in Chicago. That's why we want them in America.”

As beautifully said as these statements are, they don’t give any indication as to what Chicago can offer the Olympics. In an interview, describe what you can offer the organization,. It seems as if the Obamas were asking what the Olympics could do for Chicago and not what Chicago could do for the Olympics. In fact, Michelle Obama specifically said: “Chicago's vision for the Olympic and Paralympic movement is about so much more than what we can offer the Games. It's about what the Games can offer all of us. It's about inspiring this generation and building a lasting legacy for the next.” In an interview, however, you should explain what you can an offer an organization.

It had been reported that Chicago avoided reporting “stodgy technical details”…but maybe the Committee wanted to hear technical details. Maybe the Olympic Committe wanted to hear discussions of finances. Chicago instead showed videos of blues legened Buddy Guy and snapshots of the pretty city. Mayor Daley emphatically noted “It’s not about the words. It’s about the heart and soul.” But “some of its speakers looked nervous and parts of the presentation came off as stilted. It also was surprisingly low-key…” If you are relying on an image mainly to sell your point (which you shouldn’t), it should at least come across as professional as possible.

Chicago had the passion, the skills, and the right “references” to sell the city to the Olympic Committee. But it didn’t focus on what the Olympic Committee wanted to hear of  what Chicago could offer the orgnanization. Job seekers may have the passion, the skills, and the right references, but that won’t mean much in an interview unless a job seeker can display how those qualities will benefit the organization.

Many job-seekers lack the basic skills needed for today’s tough job market. Some are fresh out of college or graduate school and have never looked for a job before. Others have not had to seek a job in many years. While many younger job-seekers are comfortable with the Internet and social networking sites, older workers may not understand how to use web 2.0 to their advantage. This situation has created a demand for training dedicated to the skills needed to compete for a job in today’s job marketplace.

In response to this need for training, many websites now focus on providing job-seekers with improved job-search skills. While not job boards, these sites are career-training marketplaces that offer convenient, video-based learning and/or live one-on-one career coaching over the Internet. These sites also generally provide a number of other support services, such as networking tips and other job resources to help individuals with career-related issues.

Examples of the types of services these sites provide include help with the following important job-seeking areas:

•   Resumes. This is a crucial tool for the job-hunter; however, many job-seekers have no idea how to bring out resumes' full potential as a selling tool. Many resumes are overly general or unfocused on the potential employer’s needs. A well-written resume will set you apart from the competition. Because of the specific skills needed to prepare a resume correctly, it provides a perfect opportunity for online training. For the job-seeker, an experienced online résumé coach can pass along invaluable tips via video and/or live coaching. It is also essential that people posting resumes online understand how to make their resume “stand out” from millions of online resumes. The answer to this challenge is training by experts who teach the tricks – such as key words or phrases – that make resumes highly visible to electronic searches by employers.

•   Interviewing. Because of technology offered on the Internet, people can now practice interviewing and get feedback from a professional coach via a webcam – without leaving home. This type of feedback can be invaluable for identifying the strengths and weaknesses of the job-seeker. An online coach can provide feedback on subtle defects in the job-seekers’ interview behavior, such as unusual or distracting body language or personal habits (eg, hair-twirling, failing to make eye contact, etc). An online video or live career coach can train the job-seeker to approach the all-important interview with professionalism and confidence, thereby increasing the chances of a good interview and a job offer.

•   Web 2.0. This refers to web-based communities and social-networking sites that allow users to interact with each other. While many younger workers are comfortable using social networking sites – such as Facebook– many older workers are not. And people of any age may not be fully aware how to use social networking sites effectively when searching for a job. This situation presents an excellent training opportunity for teaching the value of social networking sites for making professional contacts and identifying job opportunities.

Whether we like it or not, stereotypes often exist, including stereotypes of generational differences in the workplace. We hear about Generation Y and their tendencies to speak their mind, multitask rather than focus on a given job, and act seemingly entitled. But we also hear positive associations attributed to Gen Y, regarding their technological savvy and commitment to volunteerism. Regardless if these behaviors and actions are true of you currently or are notably associated with your generation, the following tasks are quickly becoming acceptable and proven methods in assisting your job search:

Volunteer your way to a job. The places to volunteer and possibilities when volunteering are endless! First and foremost, volunteering is a way to network. Do not underestimate the power to increase your circle of contacts. These networks can directly or indirectly find you a job—whether it’s recommending you on LinkedIn or employing you later on him or herself. Volunteering also provides you with much-needed transferable skills. Want project management experience? Join your condo’s board of directors or a committee. Want to supplement your liberal arts major? Volunteer at your religious institution or tutor at a local school. Looking for any meaningful way to serve your community? You can find opportunities here: http://www.serve.gov/.

If you’re not employed, you should be able to volunteer for at least 8 hours a week in something that interests you. Hiring managers often question resumes that have gaps in employment, and you can easily fix those gaps by including your volunteering work in the Experience section. Resume keywords that volunteering can provide you: Project Management, Finance, Collaborated, Supervised, Executed, Conceptualized, Spearheaded, etc.

Blog your way to a job. If you like to write, want a job in communications, or are an expert in a topic, there is no reason why you can’t start a blog. You don’t have to be employed to write a blog nor pay a fee to use a blog service; you can create a blog on sites like www.blogspot.com, www.bloggerminds.com, www.wordpress.com. You can then submit your blogs onto services like www.digg.com or www.stumbleupon.com. Post your blogs onto your Facebook, LinkedIn, or Twitter profiles. Make sure you proofread what you have written; and, keep in mind, if you attach your name to a blog, there will be often be search visibility of the blog attached to your name on Google. If there is anything that can be potentially embarrassing or would prevent you from getting the job you want, think twice before posting it. Resume keywords that blogging can provide you: Readership, Viewership, Subscribers, Composed, Created, Achieved, etc.

Twitter/Facebook/Linked In/“Insert Social Media Name Here” your way to a job. Gen Y is known as the Facebook Generation. A study from the Participatory Marketing Network reveals that 99% of 18 to 24-year-olds have at least one active profile on a social networking site. Use your ability and understanding of social media to your advantage! Facebook allows you to search for company names through the Search bar, and you are likely to then find a Fan Page of a company to interact with. LinkedIn has the Search Companies feature, which can help enable you to find the name of a hiring manager. Twitter is brimming with companies you can follow and create conversations with. Looking for other social networks to connect with? Dan Schawbel of www.mashable.com has created a list of the top 10 social networks for Generation Y. Some of the sites include those that bridge the power of social media and blogging, such as www.brazencareerist.com. With social media outlets, you can provide some visibility to your name to a company representative by providing some intelligent, insightful feedback or conversation. Or take it to the next level: volunteer your social media services to promote a company that you admire and/or aspire to work for. Even if the company doesn’t pay you, the company can pay you back with a glowing recommendation or eventual employment. You can learn more about how to use social media outlets in your job search here. Resume keywords that social media experience can provide you (many of them can be the same as blogging experience): Readership, Viewership, Created, Achieved, Garnered, Traffic, etc.

A new survey from human resources company Hewitt Associates found that millions of Americans will receive the lowest pay increases in three decades, as companies continue to control overhead costs in response to the economic crisis. However, while salary increases are expected to continue to decline, companies remain focused on rewarding key employees by providing variable-pay and performance based rewards – which must be re-earned each year.

These conclusions are based on a survey of 640 large companies, which represent 13.5 million US workers. Specifically, they reported that salaried exempt employees will see an average salary increase of 2.5% in 2009; executive pay increases will be 2.2%, and salaried nonexempt workers will see pay increases of 2.6%.

As might be expected, the lowest pay increases were found in industries that had suffered the most economically. The auto industry had pay raises average 1.4% for salaried exempt and salaried nonexempt employees, and 1.3% for auto industry executives (down from 4% last year). Industries with above-average salary increases included construction/engineering (4.5%), research and development (4%), and pharmaceutical (3.9%).